Meanwhile, those aged 65 and over spend just under six hours on average watching TV daily.
This “generation gap” in viewing habits is wider than ever before, according to Ofcom’s annual Media Nations report.
It attributed the gap to the use of television alternatives such as streaming services and short-form video.
In its report, Ofcom said about one in five UK homes had access to all three of the biggest streaming services - Netflix, Disney+ and Amazon Prime. It said 5.2 million homes now had access to all three, which would cost about £300 per year if they paid for them individually. However, it conceded that this figure included free trials and people who are sharing accounts between households.
“The streaming revolution is stretching the TV generation gap, creating a stark divide in the viewing habits of younger and older people,” said Ofcom’s director of market intelligence, Ian Macrae. Traditional broadcasters face tough competition from online streaming platforms, which they’re partly meeting through the popularity of their own on-demand player apps, while broadcast television is still the place to go for big events that bring the nation together such as the Euro final or the Jubilee celebrations."
Meanwhile, a third of adults in Great Britain watch short-form videos - or videos less than 10 minutes in length - with 65% of 18 to 24-year-olds watching them daily.
This number is vastly increased for younger audiences, with 93% of 15 to 17-year-olds getting daily short-form videos from YouTube, 90% viewing on Instagram and 73% watching on TikTok.
The report also looked into the type of short-form videos people are watching online and found “how to” content - such as recipes or DIY - was the most viewed.
Some 59% said they engaged with short news videos online, 32% said they watched videos about video games and just over half of the adults surveyed said they watched videos posted online by friends and family.
No real surprise … just more of the same …
I haven’t “watched telly” since I acquired broadband, probably in 2006. For a time, as providers “jumped on the bandwagon”, there was a profusion of platforms providing quality multi-media choice but, over time, broadband video has gone the way of terrestrial TV … a hundred channels and nothing new to watch. Even the “new” video presentations on broadband are just high-production low-quality rehashes of old “stories”.
I haven’t, as yet, resorted to “short-form” video and I wonder about the high-volume effect of “low-end” presentations on young “viewers”.