Not so new. Cyber Monday started in 2005. In 2009, a Guardian article wrote that Cyber Monday had become the busiest online shopping day of the year in the UK. Cyber Monday in Wikipedia
New to me that is, not that I pay much attention to any ‘sales’. ‘Cyber Monday’ according to Wikipedia originated from the United States:
Your link didn’t appear to work, I found another article from the Guardian in 2009 in which it’s stated ‘For Cyber Monday in the US, read Mega Monday here [UK]’, whatever it’s called and wherever it originated the main aim is to get people to spend online it seems:
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Ah, so you think that if the US hadn’t thought of it, the people in the UK wouldn’t have figured out a way to capitalize on online sales? 
Black Friday 2021 didn’t go as well as last year for some retailers, according to this article. Many of the deals weren’t as good as they might normally be due to inventory shortages that are affecting everyone.
That was written before Cyber Monday.
No, not at all, far from it. I feel sure there are just as many clever people in both the UK and US very capable of devising ways of promoting sales like this. I am also aware that it’s been said for years that what happens in the US, be that good, bad or indifferent, will be seen here in the UK within ten years.
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I don’t usually bother but I did get an Echo dot each for my cousins kids because they were reduced to two for one and I know their dad’s got one but they haven’t
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Same in this household. If we need something and it’s available in a sale somewhere then it’s win-win but we don’t specifically wait for a sale to buy anything we need.
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We got a slow cooker / pressure cooker /crock pot. We bought it this day since it was 35% off
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I got a headache 
Seriously though, our Pharmacy were advertising everything less 50% ! So, I rushed there to weigh myself 
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