The Conservatives are almost certainly heading for defeat at the next general election, pollsters told a packed meeting at the party’s conference.
The panel savaged Liz Truss’s first weeks in power and suggested Labour’s double digit poll lead might be almost impossible to overturn by 2024. Veteran US pollster Frank Luntz offered a brutal message to the party faithful in Birmingham. He said the party’s MPs had to start communicating with voters in a language they understood, and talking about things which mattered to them. Frank Luntz is a friend of ex PM Boris Johnson and a longstanding Tory observer
In a scathing assessment of Liz Truss’s first weeks in power, Rachel Wolf, who co-wrote the Conservatives’ 2019 election manifesto, said the new prime minister had no mandate from voters or her own MPs for the “ambitious” Thatcherite agenda she was pursuing. She accused Ms Truss of “appearing not to care” about the impact her policies will have on voters worried about the cost of living, “People are feeling poorer,” she added, and they don’t think the solutions Liz Truss has come up with “make any sense”.
Ms Wolf, co-founder of polling company Public First, and a former adviser to Michael Gove, picked apart Ms Truss’s claim to be a strong leader in the mould of Margaret Thatcher, and not afraid of unpopular policies. The crucial difference between the two, she argued, was that Lady Thatcher had an electoral and Parliamentary mandate for her policies and was capable of articulating them in way that resonated with ordinary voters. “Thatcher was always a strong leader,” she told the meeting, “but she was of the people, she spoke in their language”.
James Johnson, a founder of pollsters JL Partners, who conducted private polling and opinion research for Theresa May when she was prime minister, said the party could not turn its fortunes around by selecting another new leader.
Boris Johnson had become unelectable after Partygate, but it had only damaged his own reputation not the Tory brand as a whole, he told the meeting. “Now unfortunately, I think that has changed and this is damage to Liz Truss’s brand but also to the Conservative brand”
Well, that panel is not composed of LT’s best friends so it might be biased …