The protests began on Paros in May 2023 when a group of residents, who were already regularly meeting to talk about environmental issues on the island, began discussing how the spots where people can freely swim and sunbathe (without being forced to pay for a sun lounger) were becoming ever scarcer. It’s one symptom of how the island is increasingly catering to tourists at the expense of locals.
Beach-side businesses that erect loungers and umbrellas must apply for licences from the Greek finance minister to use designated parts of the beach. Checks are meant to be carried out regularly to ensure they are not taking up more space than their licences allow. However, protestors allege that these checks are rarely – if ever – carried out. As a result, free spots for towels are now few and far between. Residents used drone images to document illegal sun loungers, comparing their locations to their government-designated areas. The group found spots where loungers and umbrellas were taking up to 10 times the permitted space.
Demonstrations have taken place on the neighbouring island Naxos and the southern island of Crete. More recently, the islands of Rhodes and Aegina, as well as Attica – the state where Athens is located – have joined in.
Campaigners say the beaches are just one part of a bigger struggle. Greece is one of the most popular holiday destinations in Europe and speakers at the protest told the gathered crowd that over-tourism – and the social and environmental problems that come with it – must be addressed.
Tourism is Greece’s largest industry. In 2021 the country welcomed 15 million visitors – one-and-a-half-times its total population. However, many argue that the tourism boom has not been properly managed. Local municipalities lack the power to control visitor flows, and weak institutions mean it is easy for businesses of all kinds to skirt the rules.
If protestors’ demands are met, there will be more space on Greek beaches to lay down your towel for free – something that many travellers may be grateful for. In previous decades, the majority of Greek islands were known as budget destinations for bohemian backpackers, and many locals feel free access to beaches is in line with this traditional reputation.
Good for the Greeks …