I doubt he’ll be getting any sympathy from everyday folk - he’s a billionaire!
From this post:
Thanks for facilitating Tubular Bells.
I think in the old days a billion was a million millions but now it’s only a thousand million.It’s lost value.
It’s certainly lost some impact.
Some related threads.
https://forum.over50schat.com/t/branson-bailout/61244
and some info from Forbes
He has got a bloody nerve. 
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