Megaflop:
Indiana Jones and the Dial of Destiny
Indiana Jones and the Dial of Destiny cost a reported $300m (£236m) to make. When you add other costs such as marketing the movie globally, it would have needed to make at least double that just to break even.
But it took only $383m worldwide (£301m) - not an amount of money we’d turn down if offered, but well below expectations for such a major franchise. The Guardian declared it a “summer flopbuster”. The previous Indiana Jones film made $790m (£621m).
It wasn’t alone. A plethora of films underperformed this year including The Marvels, The Flash and the latest instalments of Ant Man and Mission: Impossible.
That was partly thought to be due to superhero and franchise fatigue - but also because Barbie and Oppenheimer dominated the 2023 box office.
TBH, I’m amazed that the “Indiana Jones” franchise lasted so long …
However, I’m not part of the world audience that, increasingly, wants more of the same …