The show is set to open in London in November before moving to Las Vegas, Berlin and Tokyo.
British immersive entertainment specialists Layered Reality have secured the global rights for Elvis Evolution. The company has previously produced immersive experiences including The Gunpowder Plot and The War of The Worlds. The company said the Presley show will feature a “jaw-dropping concert experience” where a life-sized digital Elvis “will perform iconic moments in musical history on a UK stage for the first time”. The show will make use of AI, holographic projection, augmented reality, live theatre and multi-sensory effects, Layered Reality said.
The central London location for the show, which is yet to be confirmed, will also host an Elvis-themed bar and restaurant with live music.
Virtual concerts and events have risen in popularity since Abba launched Abba Voyage in London in May 2022. The concert recreates a 1970s-era digital version of the singers who perform in their very own purpose-built 3,000-capacity arena in east London. It was created by 1,000 visual effects artists and took one billion computing hours to animate the avatars. It makes an estimated £2m per week and, since 2022, has contributed £322.6m in turnover to the London economy.
Great news for Elvis fans …