Amazon, Irony or What?

I received this email from Amazon today.

Now I do shop from Amazon fairly regularly but if something I buy comes from another organisation I usually contact that company (check their price) and try to buy direct from them for the same price as Amazon including postage (I pay $50 a year for Prime and free delivery). Nine times out of ten they agree to the sale, Some don’t so I buy the item from Amazon to get the free delivery.

I don’t know what percentage of the sale Amazon take but as I say most companies seem glad for the business direct because they do seem to bear the cost of postage when they sell through Amazon.

I thought it a bit ironic to find Amazon promoting small business considering their business model.

Or is that just me?

Business is business Bruce,they are all in each others pocket in some shape or form.