23andMe’s fall from $6 billion to nearly $0 — a valuation collapse of 98% from its peak in 2021

In a huge fall, 23andMe, a DNA testing business, went from a valuation of $6 billion to almost nothing in 3 years.

According to the CEO, the problem with the business model was that people only need to take the DNA test once. There is no repeat business. (Did no one consider that before?)

[The article is behind a paywall. The summary excerpt is in the link here.]

https://www.wsj.com/health/healthcare/23andme-anne-wojcicki-healthcare-stock-913468f4

That’s a pity. I love their site.

I think they’re still in business. They’re trying to make a go of subscription services.

Maybe like some other sites they could add some genealogy subscriptions. That would be a good match.

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